The FIVE biggest mistakes new Facebook biz page owners make
The FIVE biggest mistakes new Facebook biz page owners make.
Facebook remains the clear winner in social media platforms for promoting you and your business, despite that Facebook has made it more difficult for your posts to be seen by those who’ve liked your business or fan page. Page owners have had to adapt to those changes over the last few years and those who haven’t adapted quickly have seen their page’s engagement drop significantly. It will always be – as it always has been in business – that business owners must adapt to changing times, which in Facebook terms means keeping up with the changes and how to make them work for you instead of against you.
Social media ‘experts’ abound (whose own Facebook pages are tiny and often uninspiring) who will charge you hundreds – or even thousands! – to show you how to make Facebook work for you. Please always get your advice from someone who’s proven they know how to do it themselves. My course on how to grow your Facebook page is here.
Right from the start there is a right way and a wrong way to get going with Facebook and how to make it work for you. Here are 5 of the main errors new page owners make from the get-go:
- Inviting all your friends to ‘like’ your page before you’ve put anything on it. I get daily requests from Facebook friends to ‘like’ their new page and more often than not when I take a look they’ve posted nothing; a profile pic and cover pic and a name. What’s to like? You get one chance only to invite your friends to like your page. Make sure you’ve created AT LEAST a half dozen, preferably a dozen, worthwhile posts (including things shares from elsewhere, but predominantly your own posts) that reflect your intentions for your new page.
- Directly uploading other Facebook pages’ posters. Please, please, please be original. There are tens of thousands of Facebook pages that post nothing but other pages’ posters, and for those of us who make our own posters there is nothing more annoying. Not to mention that there is then nothing setting you apart from those tens of thousands of other pages. By all means use others’ quotes, but make your own posters, with your own artwork or photographs. In addition, posters/memes that have already appeared multiple times elsewhere will get little attention, a) because too many people have seen them already, and b) because Facebook has some kind of recognition software that will just not add overly-recognised posts into news feeds. AND the owners of the posters you’re stealing may report you to Facebook for copyright infringement; Facebook will remove the posts and give you a warning about copyright abuse. Too many warnings and your page will simply be deleted by Facebook and/or you will be blocked from Facebook temporarily or permanently.
- In the same vein, saying the same thing everyone else is saying. I understand “Be the Change you wish to see in the World” (Gandhi) is a wonderful quote, but there are already thousands of memes quoting it – the World honestly doesn’t need another one. Likewise oft-repeated quotes from Mother Teresa, Martin Luther King Jr, and so on. If you’re going to use others’ words, find something more obscure, but preferably use your own words. You’re unique and you have something to share; develop your voice.
- Over-posting. I can hardly believe now that 3 years ago I used to post every half hour on Facebook! It gradually went to hourly, 2-hourly, 3-hourly, 4-hourly, and now generally just 2-3 times a day. Facebook will penalise you for over-posting by not putting your posts into your page fans’ news feeds. Simple as that. The rule of thumb now is 2-3 posts a day, not including non-Facebook links which you can post once or twice a day in addition. And you must spread your posts out, not post back-to-back.
- Making unattractive posters. By unattractive I mean:
- Hard to read: curly, swirly fonts that no one’s got the patience for – use simple, easy-to-read fonts.
- Too many words: if you’re going to write an epistle on your poster it better draw people in from the get-go or they’ll pass it by.
- Ugly and/or ‘busy’: Keep it simple. Plain backgrounds are great. If you’re using photos, make them attractive, colourful, and not too ‘busy’. You need a good aesthetic to make posters people want to like and share, and that is what you’re aiming for: for your posters to be liked and shared.
I’ve put together a course on how to build a successful Facebook page: www.SueFitzmaurice.com/facebook
I’ll show you the techy bits of actually starting a page, how to make great posters, how to market and grow your page, how to sell on Facebook, how to use your page’s statistics, and much more.
Please don’t pay $100s of dollars for so-called social media experts whose own Facebook page has only hundreds, or at best a few thousand, ‘likes’. Learn from someone who’s done it! I’ve grown Sue Fitzmaurice, Author to nearly a half million likes in 3 years. I’ve done similarly with other pages, both my own and other business owners’ pages. I’d love to help you get your voice out into the world too.